Your
domain name is the key to your online identity
Your domain name can tell people who you are, what you do and where you're
from. Importantly, it's the address for your website and your email which
is unique on a global scale. A domain name unlike your business or home
telephone number or house address, you can choose whatever you like for
your domain name out of millions of combinations, so long as someone else
hasn't already registered it!
Choose
a Memorable Domain Name if not using your company name
It is very important to use memorable words in your domain name, dont
use words that are difficult to spell or hard to remember, a hard to remember
word means a hard to remember website and a difficult to spell word means
a website not found page! We advise that you target your audience with
the right sort of words in your domain name, so for example if you 
sell
paper, use something like www.cheap-paper-supplies.com and not whitepress.com
maybe.
Keep Your Domain Name Short
It is a good idea to keep your domain names short and simple and to make
them memorable. So it could be your company name, so therfore it would
have meaning, but if its not going to be a company name and just a generic
term, keep it short. It can be a good idea to insert a hiphen in the domain
name inbetween words to break it up a bit For example, part-searching-made-easy.com
look a lot better than partsearchingmadeeay.com, which is also a lot more
difficult to read, recognise, and remember. Its a good idea to have a
short domain name, but to avoid using acronyms, they as most acronyms
are sometimes hard to remember, for example psmer.com, for Part Searching
Made Easy.
Regional Domain Names
When buying a domain name is it good to be aiming at the correct
regional audience as well as a global one (all domains are visible globally
anyway), the advice we give is is to try to register your domain name(s)
with different extensions (e.g. .com and .co.uk). This would mean that
if you are a UK based company or UK based individual, your domain name
will give your UK based audience the confidence that they are dealing
with a company close to home which to them is good and also you are ensuring
International audiences buy using a .com, but might be aware of the fact
that you are UK based.
A common question
asked is that if Idecide to have a .co.uk domain, does that mean that
only people within the UK can view my web site? The answer is, it is not
relevant what type of domain name you have, anybody anywhere in the world
can see any website regardless as to which domain name extension they
use on their website address.
Visual
Domain Names
When you see a domain name that looks like a load of jumbled
letters, you think thats a bit silly and a waste of time. It
is very important that your domain name looks right. The other thing is
to use words in your domain name that people can relate to, for example,
we have namehog.net, we are know because of the word hog, people relate
that to a pig / hog.
- co.uk -
This is perfect for UK based businesses or individuals
- org.uk
- "org" is short for organisation; often used by charities
- me.uk -This
is ideal for individuals who want a personal touch
- ltd.uk
-This is for UK limited companies only, domain name must exactly match
registered company name word for word
- com -This
is the most common name, used across the world, often seen to be American,
but this is the best for being global, the big Dot Com!
- net - This
is used as an alternative to .com, usually for computer related services.
- org - This
is ideal for bigger international organisations
- info -
This is used by information providers and as an alternative to .com
- biz - A
new style domain, intended for use by businesses
- eu - A
brand new domain name extention intended for people within the EU.
If you're still
not sure which domain name is best for you, contact the NameHog sales
team from 8am to 8pm every weekday, on 08456 120 330, who will be pleased
to help you! |
